The number of mobile apps has surged to around 7.1 million apps across major app stores as of the first quarter of 2018. With so many mobile apps vying for attention, mobile app development companies are forced to look at ways to differentiate the apps they’re building and bringing to market.
Even when businesses have a great app, it’s a struggle for them to grow their user base without an effective digital marketing strategy. To help you promote your mobile app more effectively, here are the 5 top digital marketing tips that will make your app stand out in app stores.
Ensure smart app store optimization (ASO)
App stores like Apple’s App Store and Google Play have algorithms in place that allow them to rank apps in search results based on a range of factors, including app title, ratings, screenshots, and tags. For this reason, it’s crucial that your mobile app development plan takes into account major app ranking factors to ensure smart app store optimization. These factors include the app’s title and subtitle, which are one of the most important factors that determine an app’s ranking in search results, as well as built-in social links. In addition, it’s vital that apps are correctly listed under the right category and that all details related to the app are provided at the time of the app’s submission to app stores.
Harness the power of social media marketing
Facebook, Twitter, and Instagram are all powerful social media marketing tools that businesses can use to market mobile apps online. For businesses, this means working closely with mobile app development specialists to understand the most effective ways of building in social links and of incentivizing social sharing of these apps. In addition to organic social sharing by users, businesses can also use promoted tweets and the Facebook advertising platform to drive app downloads. A Facebook ad campaign for mobile apps could include a variety of marketing tactics, including sharing stories and posts that are targeted to mobile app feeds.
Build a microsite to promote your mobile app
With so many apps available in the market today, it can be difficult for businesses to reach the right audiences through the most obvious marketing channels for apps, including app stores. Getting the right amount of visibility among users is a challenge because the sheer number of mobile apps in the market make it a highly competitive space. That’s why it makes sense for businesses to build a separate micro-site on which traditional digital marketing tactics can be applied to boost visibility and drive app installations.
Advertise on relevant networks
For app stores to rank a particular mobile app as credible, it is imperative that the app is attracting a large group of highly relevant traffic. To do this, businesses must focus on marketing the mobile app on niche networks that are relevant to the purpose of the app. For example, a mobile app focused on stock market trading must be able to attract traders and financial services professionals as users. To attract such audiences, ads about the app must ideally run on financial news and investment research websites such as the Wall Street Journal and Morningstar to attract relevant traffic to the mobile app.
AI-powered user-based marketing
Machine learning, a subfield of artificial intelligence (AI) technology, is set to be a major game changer for the mobile app marketing space. By streamlining and deciphering information related to a user’s web browsing and search history, AI allows businesses to engage in targeted marketing based on user preferences and interests. Such kind of targeted, user-based marketing is extremely powerful as it allows businesses to customize their marketing plans based on the user’s age, gender, location, and other relevant factors.
The mobile app development space continues to evolve as businesses continue to seek out more advanced technologies to help them create unique and valuable apps for users. While such apps have the potential to attract a large number of users, they still need the right marketing to help them stand out from the sea of apps available today. With mobile app revenues projected to touch $189 billion in 2020, there’s undoubtedly a business case for apps to attract more users and drive more downloads. To achieve this, businesses will need to adopt effective digital marketing strategies to ensure their mobile apps reach as many prospective users as possible.